Previous Commercial Work
\At Maison de Hoe, I collaborated with the design team on a range of projects, contributing to concept development, material selection, and design execution. My role involved translating creative ideas into practical designs, ensuring that each piece aligned with the brand’s aesthetic while maintaining functionality and quality.
Previous Commercial Work
At Frigid.Org, I contributed to both the main line and secondary line of the company, working closely with the design team across various stages of the design process. My role spanned concept development, design execution, and ensuring that each project met the brand’s creative and quality standards.
Previous Commercial Work
At shein, I worked across womenswear product development with a strong focus on trend research, commercial relevance, and market performance. My role involved translating fashion trends, competitor insights, and sales data into new product directions, while coordinating with suppliers throughout material sourcing, sampling, and product review. I also independently developed a new swimwear category, refining the assortment and design direction based on ongoing performance analysis.
Commercial Work – Wholesale Buying
In addition to my design experience, I have also worked as a buyer, specializing in wholesale ready-to-wear collections. This role involved selecting and sourcing high-quality, on-trend pieces that align with market demands. I managed vendor relationships, negotiated pricing, and ensured a curated selection that balanced style, quality, and commercial viability.
